A differentiator with value:
Consumers are finding out that repel-only fabrics have an oily stain
retention problem. And while dual-action stain repel and release solves that problem, polyester and its blends can sometimes feel
hot. By adding moisture management technology to the side of the fabric touching the skin, you have a differentiation that improves comfort and takes your garments to the next level of performance.
Delivers what consumers want:
Market research, conducted by Kurt Salmon Associates, indicates that consumers value the easy care virtues of stain repel and release, bundled with the comfort of wicking.
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